How TikTok is Revolutionizing the Way Businesses Market to Gen Z

Why More Companies are Turning to TikTok to Reach a Diverse and Engaged Audience

With the undeniable popularity of TikTok, more and more businesses are expanding their online presence through the app. It’s not just for silly dances and memes anymore; TikTok has become a powerful marketing tool for companies of all sizes. Check out: Onnoplus

TikTok’s algorithm is designed to show users content that will keep them engaged and on the app for longer periods of time. This presents a unique opportunity for businesses to get their products or services in front of millions of potential customers without having to spend a lot of money on advertising.


One company that has found success on TikTok is e.l.f. Cosmetics. They recently launched a #eyeslipsface challenge, encouraging users to create their own makeup looks using e.l.f. products. The challenge resulted in over 5 billion views and 1.5 million user-generated videos. This is a prime example of how a company can use TikTok to not only increase brand awareness but also engage with their audience and build a community around their products.

Another advantage of TikTok is the demographic of its user base. With over 100 million active users in the US alone, TikTok has a diverse audience that ranges from teenagers to people in their late 20s and early 30s. This means that businesses can reach a wide range of potential customers with their content.

Furthermore, TikTok’s “For You” page allows businesses to easily access a large audience that may not have otherwise found them. When users open the app, they are served a personalized feed of content based on their interests and interactions. This means that even small businesses with limited followings can have their content shown to potentially millions of people.

The potential for growth on TikTok is not limited to specific industries either. From fashion to food to fitness, any type of business can leverage the app’s features to build an engaged community and increase brand awareness.